Why We Joined Bon Appétit

  بازدید 579,788

Bon Appétit

پیش 9 روز

New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
www.bonappetit.com/story/sonia-chopra-looking-to-the-future
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

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Bon Appétit
Bon Appétit پیش 8 روز
Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn
Brian Arrington
Brian Arrington پیش 7 دقیقه
I WANT THAT OLD THING BACK!!..
Bering90
Bering90 پیش 20 ساعت
NO
Cosmic Gaijin
Cosmic Gaijin پیش 20 ساعت
To anyone wondering. Claire is gone and announced it on IG a while back. Go and follow her IG if you wanna know what she’s doing. She’s thriving btw. Brad is being the omami overlord we know and love on IG. I’m dying to see a new “It’s Alive” Chris Morocco is MIA. We all hope to see him soon. He’s probably on IG, I haven’t checked. So yeah... As for the rest of the squad we knew, no clue.
Nix
Nix پیش روز
liARRRRRRRR
Adz A
Adz A پیش روز
Hmmmmp
Brian Arrington
Brian Arrington پیش دقیقه
So now everybody in black or brown face??.
Lake Stephenson
Lake Stephenson پیش 2 دقیقه
Oh honey, no, this is not taking accountability.
Brian Arrington
Brian Arrington پیش 6 دقیقه
WHERE THE WHITE PEOPLE. AT??.
Sienna Austin
Sienna Austin پیش 43 دقیقه
*lmao* the like to dislike ratio
clorofemully
clorofemully پیش 46 دقیقه
"americans having a big conversation right now in terms of... identity and culture" YIKES "race" is the word youre looking for.... obviously identity and culture also play huge roles, but the omission of that word was deafening.
queen bee
queen bee پیش ساعت
Are we going to talk about what happened? or are we just going to pretend like nothing happened? Your staff had a protest. some of them are gone, because of the way you treated them...
Tyler Cohen
Tyler Cohen پیش ساعت
"Look we found new brown people!"
Huey Long
Huey Long پیش ساعت
This is so painfully scripted. Shame on you guys. Just leave this platform and allow smaller channels to truly take the place of these mega-corporations.
Drew Beasley
Drew Beasley پیش 2 ساعت
Seeing a lot of white comment on here, voicing their opinions for POC. Any poc on here have anything to say about this statement BA has made?
Narindra
Narindra پیش 3 ساعت
Omg
The flying dutchman
The flying dutchman پیش 3 ساعت
If you want diversity, then this isn't enough... where are the various asian people? Aborigines, etc. If you want quality, then this isn't enough... I've heard nothing original, it's just generic progressive stuff bedroom feminist could come up with it.
TheFuronghua
TheFuronghua پیش 4 ساعت
What about hiring some Asians? This damage control is wrong on all levels....unsubscribed
Hannah Miller
Hannah Miller پیش 4 ساعت
so we just aren’t going to talk about the issues with Condé Nast and you’re going to hire all POC? the vibe is “but i have black friends”
tomr200199
tomr200199 پیش 4 ساعت
I wonder when white people will be allowed to have jobs again.
Dustin Douglas
Dustin Douglas پیش 5 ساعت
Bon Appétit could have just stayed away instead of doing this
Adelia Belle
Adelia Belle پیش 5 ساعت
This is a joke right?
Rose Ann Palacay
Rose Ann Palacay پیش 6 ساعت
Oh so you hired colored ppl now and put them as your intro to your new venture after all that backlash? Stupid
Logan Wilcox
Logan Wilcox پیش 6 ساعت
Finally, I have found a place where I can get and a decent enchilada recipe AND a lecture on cultural appropriation.
Mono Hassan
Mono Hassan پیش 7 ساعت
Lol BA? More like BS. The most knockoff thing I’ve ever seen 😂
Charlie Irizarry
Charlie Irizarry پیش 8 ساعت
This isn’t a good look BA 😬😬😬 (IE forced diversity to fix their image)
r w
r w پیش 8 ساعت
✨ WOW TOKEN DIVERSITY ✨
Bradlee297
Bradlee297 پیش 8 ساعت
This ain't it
Night Angel
Night Angel پیش 8 ساعت
I love Samuelsson, but this ain't it. Completely forgot that I was still subscribed. I'm sorry, but I'm out.
Matthew Luck
Matthew Luck پیش 8 ساعت
BA is highlighting black food creators but is missing the mark on addressing any issues they have faced. Seeing POC leadership is wonderful but it isn't telling the viewer what is changing because of it. People are going to complain no matter what but the biggest issue is: What are your steps to actually remedy the issues of BA and Conde Nast?
Emmanuel Hp
Emmanuel Hp پیش 9 ساعت
Slow down a little bit Sonia, i had to put you in .75 speed
Justin Caruthers
Justin Caruthers پیش 9 ساعت
Actually address the problem directly. Talk about the employees you robbed. Bring them on, let them say their piece, and address the actual problems. Just having some vague discussion about race doesn't address anything, or reflect any lessons learned by everyone in charge. I'm so disappointed. I held out to see where this would go, but I'm just unfollowing.
Cooking The Web
Cooking The Web پیش 9 ساعت
Money!!
Abby Reeves
Abby Reeves پیش 10 ساعت
I'm just here to read the comments 😂🍿 (hands down this is worse than any other youtuber "apology" video)
Seyar Esmati
Seyar Esmati پیش 10 ساعت
yeah you joined because of the color of your skin, i mean no doubt they are capable but come on
S J
S J پیش 10 ساعت
I feel like that this living proof of that Black girl who wrote “Anything is possible if you sound white on the phone.” for her yearbook quote 😂.
Jorge Méndez
Jorge Méndez پیش 11 ساعت
This is a step in the right direction
Ali Bentz
Ali Bentz پیش 11 ساعت
Disappointed. This gives off diversity hire vibes.
CreativeYousername
CreativeYousername پیش 11 ساعت
*Everyone dislikes this*
anthony kinkle
anthony kinkle پیش 12 ساعت
So gross, where's Brad!!!!
DrakeTain
DrakeTain پیش 13 ساعت
I couldn’t care less about these new people.
flungoutofspace
flungoutofspace پیش 13 ساعت
when we said BA test kitchen was like The Office, we didn't mean season 8
Sarah Hagedorn
Sarah Hagedorn پیش 14 ساعت
So cringe. Raise your hand if you're so busy watching Sohla with Babish that it wasn't until now that you realized there are new BA videos...
Shavawn Winston
Shavawn Winston پیش 14 ساعت
You want brown people you got it. BA had some diversity but wasn’t the problem that they weren’t being paid an featured equally?
luke w
luke w پیش 14 ساعت
I feel sorry for these people actually. no offense to anyone but it just seems like they’re here to make a point and it doesn’t have anything to do with ba
BeepBeepBoopBoop FC
BeepBeepBoopBoop FC پیش 14 ساعت
Cmon, Marcus. You’re better than this. You cannot possibly take this bait after owning a highly successful restaurant...
Amanda Simonds
Amanda Simonds پیش 14 ساعت
Nooooo bon appetit, noooooo
Lin Lovecraft
Lin Lovecraft پیش 14 ساعت
Oooh this is bad bad bad bad you were diverse you already a great team that we love so much. Please bring them back they were part of you they were your face and your soul. You are doing me wrong.
𝓶𝓮𝓸𝔀
𝓶𝓮𝓸𝔀 پیش 15 ساعت
Bon Appetit’s channel lost 40 thousand subs the day this was uploaded. They’ve lost 80k in the subsequent week. They’re on track to lose a million in a year.
John Duffy - Arkeksejes
John Duffy - Arkeksejes پیش 16 ساعت
The woman who we all love, Chris, Brad, the woman who was the kitchen manager, and the guy who was nice with the red hair and beard who tasted the woman who we all love’s food all carried the channel
Declan Kelly
Declan Kelly پیش 16 ساعت
I feel like this video is trying to push the fact that they have hired new brown staff. They had a good mix in the cast already just needed to treat them better and they would still be around.
Lynnae Brown
Lynnae Brown پیش 16 ساعت
Eeek! Nooooooo, not the "I have Black friends now" trope?!
Tyler
Tyler پیش 16 ساعت
Literally all they had to do was preface this new content with a "We are sorry and here's our plan of action in bettering ourselves" video featuring everyone.
MrWhite
MrWhite پیش 16 ساعت
I love you, Bon Appetit. I really do. This, however, is inexcusable. You chose to behave poorly, and when finally called out on it, this is your response? I don't want to see this. If you actually admit your wrongdoing and be honest with your viewers, I might come back, but I'm unsubscribing for now.
Amy Taylor
Amy Taylor پیش 16 ساعت
I'm so confused. What happened? I don't follow BA, but enjoyed seeing the previous content. What happened the the other people? Are they not working at BA anymore?
clarissa ruiz
clarissa ruiz پیش 17 ساعت
Uh-
Michael Majesty
Michael Majesty پیش 17 ساعت
Did Claire and Carla leave? I hope not. Cause they were the only reason I watched this channel. I really could care less about all the other drama.
Peter Neal
Peter Neal پیش 18 ساعت
Unsubscribe
It's a Pope
It's a Pope پیش 18 ساعت
So we replaced Sohla, Rick, Priya, and Gabby.... got it!
Corey Busuttil
Corey Busuttil پیش 18 ساعت
Im sure these three people are great but wow, this is unbelievably tone deaf. Ignoring the elephant in the room was not the correct answer disaster recovery team
Grant Boyd
Grant Boyd پیش 18 ساعت
What a pathetic attempt at virtue signaling. Time to unsubscribe
Selena
Selena پیش 18 ساعت
so instead of apologizing, they sweep it under the rug and hope tokenism is good enough.
Osh! Media Company
Osh! Media Company پیش 19 ساعت
Please tell me Claire and molly are still here!!!!!
Aaron Dove
Aaron Dove پیش 19 ساعت
This is so fake its actually disgusting haha I genuinely feel sick watching this dumpster fire.
Meredith Sheehan
Meredith Sheehan پیش 19 ساعت
This is so embarassing lmfao
Meredith Sheehan
Meredith Sheehan پیش 19 ساعت
Why we joined ba: to become the new token minorities of the brand
Trevor Tillett
Trevor Tillett پیش 20 ساعت
hey ba... is it really to difficult to make an apology where you detail the specific ways in which you'll improve the environment of your company and compensate your bipoc employees fairly? because everyone can see through this calculated PR move and your failure to take proper accountability speaks volumes about your commitment to your employees
Cosmic Gaijin
Cosmic Gaijin پیش 20 ساعت
This screams “how do you my fellow minorities? Are we relatable now dawg?”
Brian Hamblin
Brian Hamblin پیش 20 ساعت
I’ll just follow the people i love, that you screwed, on their own platforms. You had something special and took advantage of it. Bye BA.
Christina Ward
Christina Ward پیش 20 ساعت
Oh dear. This is bad.
The Captain 4
The Captain 4 پیش 20 ساعت
Race should quit being a focus point and a qualifier. Race politics is the worst. There was nothing wrong with White people having these jobs. There would’ve been nothing wrong with brown people having these jobs if they hadn’t been installed BECAUSE they are brown.
**
** پیش 17 ساعت
Isn’t the problem with them being compensated less, despite their resumes and experience? I’m confused
Jack Chapman
Jack Chapman پیش 20 ساعت
A vegetarian can write about burgers, but god forbid a white person write about an African dish
Jordanella
Jordanella پیش 20 ساعت
I bet you they were forced to sign non-disclosure clauses to keep their wages secret. I bet you they make significantly less than the white male chefs and nothing has changed either
Jack Chapman
Jack Chapman پیش 20 ساعت
100%
Nickay Diane
Nickay Diane پیش 20 ساعت
Oh sweetheart, that ain’t it.... this just ain’t it LMFAO!!!!!!!
Kevin Markland
Kevin Markland پیش 21 ساعت
How embarrassing. See you never again, BA.
Sebastian Chajon
Sebastian Chajon پیش 21 ساعت
You REPLACED the "troublesome" ones and thought that would fix the problem? THEY'RE NOT OBJECTS BA
The Count
The Count پیش 21 ساعت
Good job, as soon as Brad is fine it’s C YA
Kevin Williams
Kevin Williams پیش 21 ساعت
What a joke
yuno uno
yuno uno پیش 21 ساعت
man i feel embarrassed watching this
Billy Wang
Billy Wang پیش 21 ساعت
The fk is this
MYREALNAME
MYREALNAME پیش 21 ساعت
I mean it's good that Conde Naste hired POC for the leadership positions at BA, but this really really smacks of tokenization. Readers and viewers are really concerned about the internal culture and practices at BA- without explicit acknowledgment of the harms done, and what policies are now changed to ensure it doesn't happen again, this really feels like BA is just replacing people without changing it's behavior at all.
Anthony Lam
Anthony Lam پیش 21 ساعت
BA is trash now lmao
Poorvaja Hatake
Poorvaja Hatake پیش 21 ساعت
This is the worst way they could've handled this lmao tf
The White Mat Studio
The White Mat Studio پیش 21 ساعت
BA getting destroyed. Hey look we got rid of all the white people. Lol
Jack Chapman
Jack Chapman پیش 20 ساعت
Except the kept most of the white people..
Dubsys
Dubsys پیش 22 ساعت
could have just started paying the people you already had fairly and nobody would have cared anymore. this is like ultimate pandering.
Kareem Taha
Kareem Taha پیش 22 ساعت
“the team at BA is SOOOOOO good” yeah...okay 😐
Ash Jilka
Ash Jilka پیش 22 ساعت
'European mindset of poached salmon or chicken' ... Hmm great start to the new BA
RactupusRex
RactupusRex پیش 22 ساعت
lol
Alexandra Hunter
Alexandra Hunter پیش 22 ساعت
THIS IS HILARIOUS. First video after all of this- BLACK PEOPLE ARE A THING OKAY WELL HIRE THEM lol
Cooper Woodard
Cooper Woodard پیش 22 ساعت
Yiiiiikes. New PR team maybe..
Joe M8
Joe M8 پیش 22 ساعت
lol @ the seethe itt
Jahfarri Perrotte
Jahfarri Perrotte پیش 22 ساعت
Jeffree Star is suing for copyright cause he did this already lol!!!!!!!!
Alexandra Crofoot
Alexandra Crofoot پیش 22 ساعت
I’m just as pissed as everyone else about how BA handled everything they did wrong. But I’m also looking up, I hope that this really is a new start for them and that they do things right this time. I wish Sonia, Marcus, Dawn and all of the new people the best of luck (and fair treatment) ❤️
Danny Robson
Danny Robson پیش 23 ساعت
This isn't the way to brush the controversy under the rug Yikes
Baidawi
Baidawi پیش 23 ساعت
Subversion over inclusion. We need our own spaces for our culture.
Tropicalstorm
Tropicalstorm پیش 23 ساعت
So obviously contrived
Nix
Nix پیش روز
Y'all this is a JOKE. they're kidding right?? ...oh, guess not.. BA test kitchen is still cancelled IMO those big wig white supremacists are still at the top profiting off every view sooo
Gin ger
Gin ger پیش روز
Is this supposed to be an apology video? Yikes
Derpy Pugs
Derpy Pugs پیش روز
WoW So mUCh dIVerSiTY lmaoo yall trying too hard
ismim isim
ismim isim پیش روز
No
JM Dragonslayer
JM Dragonslayer پیش روز
as of this moment, only 5.2k thumbs up and a whopping 39k THUMBS DOWN.
Rowena Ravenclaw
Rowena Ravenclaw پیش روز
This feels so contrived and artificial and forced omygod
The Pepperoncini
The Pepperoncini پیش روز
One word. Tokenism... Sit the people responsible in front of the camera and make them talk about how they failed BIPOC. Don't tokenize BIPOC to pass your message for you. Cowards.
Jenny Pham
Jenny Pham پیش روز
This sucks for these employees. They’re most likely really talented to deserve their new positions, but it’s overshadowed by how much of a PR stunt this is to cover up Bon Appetit not giving equal pay to people of colour.
The Technie Traveller Sydney
The Technie Traveller Sydney پیش روز
Yuck.
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